Who we are
Collect Memories. Not Things.
VIAVEN was created from a simple idea.
The best memories are rarely made at home.
They are found on coastal roads, mountain passes, hidden villages and places discovered by accident.
Our products exist to remind you of those moments.
Every Coordinate Tells A Story.
Every design is based on a real place.
The coordinates printed on each piece lead to a location that can actually be visited.
No fictional worlds.
No generic graphics.
Just real places and the memories connected to them.
MADE WITH RESPECT
For The Places We Return To.
We care about the landscapes that inspire us.
That is why VIAVEN is not built around fast fashion, short-lived trends or disposable pieces.
In Europe alone, millions of tonnes of clothing and footwear waste are created every year.
Our first pieces are made from 100% organic cotton, produced in Portugal and printed in Austria — a European product from start to finish.
Made with considered materials.
Made through shorter routes.
Made to stay with you longer than one season.